Companies take big profit hit for anti-Obamacare politicking

It seems American consumers don't like companies that publicly threaten the employees income because of their CEO's politics getting involved.

From Forbes:

According to YouGov BrandIndex, a leading marketing survey that measures brand perception in the marketplace (called “Buzz”), Papa John’s had good reason for concern as the pizza chain’s brand identity has plummeted from a high of 32 on election day, to a remarkably low score of 4 among adults who have eaten at causal dining restaurants during the past month.

Fast food server, Applebee’s, possessed a healthy Buzz score of 35 before Zane Terkel, CEO of one of the company’s largest franchisees, appeared on television to complain about the law and to announce that he would not be building more restaurants or hiring any more workers in response to his objections to Obamacare.

Applebee’s “pre-Terkel” Buzz score of 35 now sits at a pathetic 5.

Read more at Forbes.