Student Director Crafts Moving Spec Spot For ADIDAS

Bravo to student filmmaker Eugen Merher of Germany.

Merher's spec spot for Adidas has a visceral pull that's undeniable. The minute and a half video tells the tale of a senior in a retirement home who dreams of his days as a marathon runner.

And then one day, he finds an old pair of Adidas running shoes.

This one will tug at you.

The 26-year-old student at the Filmakademie Baden-Württemberg told the Huffington Post that he tried to share it with the footwear company: “We tried sending it to [Adidas’] communications department but they didn’t really react."

I'll bet you've got their attention now, Eugen :)