Duck Dynasty audience drops by more than 50% since last summer

Wednesday night's Duck Dynasty episode drew an audience numbering less than half what the show saw just last summer.

Wednesday saw an audience of 4.7 million versus 11.7 million last summer.

Now let me think - what has changed since last summer? Could it be... Phil Robertson's anti-gay comments? The revelation that the DD guys aren't exactly who they present themselves to be?

While the show still has enviable numbers, it is no longer the highest rated show on cable TV.

As the Hollywood Reporter put it, "If history is any guide, Duck Dynasty should see an uptick with its March 26 ender, but it seems safe to say that the series' glory days are now behind it."