LGBT organizations All Out and Athlete Ally have partnered with American Apparel in the creation of Principle 6, a new line of merchandise that aims to use the Olympic committee's very own charter language as a way for consumers to stand in solidarity with gay Russians, athletes, and visitors during the upcoming Sochi Games.
Principle 6 is a way for athletes, spectators, and global supporters to celebrate the Olympic principle of non-discrimination and call for an end to Russia’s anti-gay laws before the 2014 Winter Olympics in Sochi.
Hudson Taylor of Athlete Ally and Andre Banks of All Out joined MSNBC's Thomas Roberts to talk about the partnership and goals of the campaign.
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