Quebec launches 5 year anti-homophobia campaign

From GlobalNews: A public display of affection between a couple shouldn't usually elicit a reaction from people.

But what if those engaging in that passionate smooch are a same-sex couple?

The Quebec government has launched a unique advertising campaign designed to get the province thinking about just how open-minded it really is when it comes to homosexuality.

The TV, radio and web campaign shows routine, everyday scenes in which the viewer has no idea until the end that the ad is about sexual orientation.

The ads were developed by Cossette Communications in Quebec City over the past year. They're part of a $7.1 million, five-year anti-homophobia campaign by the provincial government.