First Lady launches voter initiative

First Lady Michelle Obama announces the launch of "It Takes One".

"It Takes One" is a new effort that asks you to inspire one more person to join you every time you take an action to move this country forward. If you're making phone calls or knocking on doors, take a friend along. If you're registering to vote, make sure that a family member is registered as well. If you're attending an event, bring one neighbor along. And if you're voting early on election day, bring one new voter with you. You could inspire five, or ten, or 100 new people before November.

As the First Lady shares:

"That one new voter you register in your precinct. That one neighbor you help get to the polls on November 6th. That could make all the difference. That one conversation you have. That one volunteer you recruit. That could be the difference between waking up on November 7th and feeling the promise of four more years or asking yourself, 'could I have done more?'"