Hardball: Mitt Romney and his Etch-A-Sketch problem

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It seems like just when Mitt Romney gets a chance to take a breath and think he's got it all down, he or his campaign makes some unforced error.

The Romney campaign’s Etch-A-Sketch gaffe may eclipse all of Mitt Romney’s other campaign missteps combined.

The real problem with this particular gaffe is the visual - of a toy everyone knows - makes it too easy to play into the scenario of Romney being a flip-flopper: the idea that he can just "shake it up" and start with a clean slate - which we all know is not the reality in politics today.

The Huffington Post’s Howard Fineman and The Boston Globe’s Matt Viser weigh in on why the Etch-A-Sketch comment may outlive any other story about Romney in this election.